Telephone Tracking allows you to track calls out of your website and understand exactly what advertising activity brought them whether it was from a different website, Google or your paid search campaign.
So no more will you need to guess how your caller has found you.
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords possess an intrinsic need to track the calls that are relevant to their keywords, to be able to understand which keywords provide call conversions. keyword call tracking With no visibility of telephone conversions, it is not really feasible to figure out if your investment in the keywords in your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most clients are looking to track not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system such as Call Conversions Tracking comes in, since it allows you to realize your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business enterprise.