I have been working in the SEO industry for nearly 5 years now. To some I am just a young pup, but I must say the results we get from our SEO efforts speak for themselves.
When you work in this area of SEO you stay tuned with the latest SEO waves or upgrades from Google and often network with other Search Engine Optimisation professionals. In addition, you interact with other Search Engine Optimisation experts in the forums and blogs.
I want to express my concern with the quantity of complexity added to the theme of SEO. About 80% of advice on Search Engine Optimisation out there is complicated and too deep, with an awful lot of opinions.
For usability, folks are looking like any technology or methodology. They need something which makes a difference, creates an effect or works. This same notion applies to SEO.
Using a technology requires sticking with the basics of that technology. If you sift through the thousands of available “sources” you can normally locate the real source, and this really is the information and procedure one should use when working out just how to go about it. That is the right way use and to learn anything.
I find it amazing how some Search Engine Optimisation experts throw out their views on their high-powered websites, simply to confound another thousand SEO experts.
It truly is so laughable to watch, and it goes like this:
SEO Expert Joe, should get “green carrots” on page 1 of Google for a customer.
He’s working for months on it, bookmarking, social networks, links etc.
After 2-3 months he takes a step back and looks at his visitor and keyword stats. He simply isn’t getting the results not much change and his client is beginning to question.
Abruptly he realizes that things may be boosted by a trendy video on YouTube up and get’s this produced an on-line.
The next week “green carrots” is on page 1! It is amazing, it worked and the client is all happy.
After looking at his results and sitting back relaxed, he suddenly realizes that he never optimised the content of his page with enough key words. Oops. He just mentioned “green carrots” once and still got a page 1 result. This strikes him as unfamiliar and it appears to break everything he learned in SEO about page optimisation.
What occurs next is interesting. The SEO pro determines this is expertise and valuable information. He has just seen the following new search rule in play, which ought to be shared with anyone doing Search Engine Optimisation:
“Google is no more giving any value to keyword density. This plays no part in SEO.”
He due to his expertise and writes a nice 1000 word post about it, is exceptionally sure of his findings. Now Social Media Marketing St Albans he’s kudos for finding out this before anyone else.
This is extremely frustrating for anyone who needs to learn the theme of SEO and sometimes even old school SEO professionals. And is due to this short-sightedness that the internet is filled with millions of pages about SEO which would be better located in the junk.
Now do not get me wrong, I am not talking about the many really useful posts, digests and tutorials out there which can significantly help a SEO specialist to get his job done faster. I’m talking about those people who create their own interpretations of what’s a rational and extremely precise technology – SEO.